The return of the middle ages and other media archaeologies

20071113

_dayeon lee

Edutainment.

I heared that in service marketing class. Professor introduced 'Edutainment is new service product'. and it means education + entertainment.

Enlightenment

It is to make foolish people aware of their right, thinking necessity and something..It is also education.

Nowdays, we thought 'education is study so, it is boring'. but, we can make education is to be joyful. In 18C, Sophist wanted 'enlighten the ignorant' and now, media artists wants 'enlighten the ignorant in joy'.

+

I don't know about history or middle ages because I'm 이과생 hahahah- _ -;;;

# NOTE

The ludic : cinema and games

• 1900-1920 : aesthetics and pleasures of computer games
• 1930-1950s : hollywood movei - narrative cinema
• 21c : pleasures - changes in media production and media consumption / blockbuster - a return of the possibilities present in early cinema

Rhetoric and spatialised memory

• Bensamin woolley : computer media's metaphorical desktops
• icons and mnemonic : parallel with the memorising strategies strategies of ancient preliterate, oral cultures

Nickianne Moody

• Edutainment and the eighteenth centuryenlightenment
• ancestors of today's home- and place-based software and interactive technology

Discovery of the kind of historical precedents for media

- opportunities of develop new media

** Being digital

a non-fiction computer science book by famed technology author Nicholas Negroponte. It was originally published in January 1995 by Vintage Publishing. Being Digital provides a general history of several digital media technologies, many that Negroponte himself was directly involved in developing. Negroponte analyzes the advantages and disadvantages of the technologies (such as his belief that High-definition television wastes broadcasting power), and tries to predict how the technologies will evolve. Negroponte presents a strong belief that humanity is inevitably headed towards a future where everything that can will be digitalized (be it newspapers, entertainment, or sex). This leads Negroponte to a quote repeated often in promoting and explaining the book's material, that the book is made of "unwieldy atoms" that will probably be replaced by a digital copy by the time anyone reads the book. Several e-books exist of Being Digital, making the quote rather prophetic.

** Enlightenment : 계몽사상