New Media: Determining or Determined?

20071129
_dahye yoo

Most people call opposite of popular culture 'Central culture'. Why do they call 'central'?

And they call non-commercial art 'fine-art'. And also, Why do they call 'fine art'?
The reason is 'traditional' and 'the intellectual class'. I think so. And I think popular culture derived from traditional art or cultrue. so they called 'central'.

# NOTE

1.6 NEW MEDIA: Determining or determined?

Very different theorists of media

• Marshall McLuhan: 'new media change everything'
• Raymond Williams: media cna only take effect through already present social processes and structures and will therefore reproduce existing patterns of use and basically sustain existing power relations.

1.6.1 The status of McLuhan and Williams

• Mainstream of media studies: played techonological element has
• Both Williams and McLuhan carried out their influential work in the 1960s and 1970s
• McLuhan: 'the global village', ' the medium is the message'
• Willam

** The different between McLuhan and Willams


Herbert Marshall McLuhan CC (July 21, 1911 - December 31, 1980) was a Canadian educator, philosopher, and scholar — a professor of English literature, a literary critic, and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory.




Raymond Henry Williams (31 August 1921 - 26 January 1988) was a Welsh academic, novelist and critic. His writings on politics, culture, the mass media and literature reflected his Marxist outlook. He was an influential figure within the New Left and in wider culture. Some 750,000 copies of his books have sold in UK editions alone (Politics and Letters, 1979) and there are many translations of his various works.