Mapping marshall McLuhan

20071204
_hyowon kwon

We use media to deliver messages. But, Messages keep changing as it pass through the medium.

Dr.yoon said. Example, old paper money printing. They used 'etching' to make a paper money. Etching is constituted four steps. It is draw, draft, carver and print. It have reached thier steps. Finally, the image of the money is different from first image. It changed whether they want it or don't want it. Medium have an effect on massages.

# NOTE

　small group ------------------------> large(popular) group
　　　　　　　i) words
　　　　　　　ii) drawing, figures, pictures

1.6.2 Mapping Marshall McLuhan

• A narrative of redemption
  : oral culture -> literate culutre
  
• Remediation
  ex. story telling (cinderella = 콩쥐팥쥐)
  
• Extending the sensorium
  : electric circcuitry

1.6.3 Williams and the social shaping of technology

• Human agency versus technological determination
• The plural possibilities and uses of a technology
• Concepts of technology
• The concept of a medium
• The medium is the message
• Medium as a reification of a social process
• Medium as material