20071211

The extent of the 'extensions of man'

20071211
_sungbae kim
Today is last day. This class was hard for me. It is more difficult than I thought about media.
After sungbae's presetation, Dr yoon explained the over all media aesthetic.
When I just get in this university, I knew I'll learn computer science and design. I was lacking in comprehension of media. In addtion I didn't know media art or media aesthetic. But now, I understood. This class helped me.

# NOTE

1.6.5 Conclusion: the extent of the 'extension of man'
  • The medium is the message - McLuhan
  • Causally
  • Self-extending
  • The question of technology in culture
  • Metaphysical
    :the branch of philosophy that investigates principles of reality transcending those of any particular science, traditionally, cosmology and ontology.
  • Realism
  • Nominalism
    : the doctrine holding that abstract concepts, general terms, or universals have no independent existence but exist only as names.
  • Soft determinism

** New aesthetic object: Media aesthetic

1. Aesthetic object: from materal to abstract idea

2. New aesthetic object

  • short history of technology - based media art before 2000s
  • Media art works after 2000s
    : digital media, HCI, Graphics, Vision, Networking, VR, AR, MR
    
   - Marcel Duchamp Fountain, 1916-17
   - Andy Warhol

3. Applied media artwork

  • ex. artcom, spot installation






20071206

The many virtues of saint McLuhan

20071206
_sunghun lee

Wow, "Saint" McLuhan!
He is really an eminent scholar for this field of study. Today's lecture is various veiw point (or several people's opinion) of New media. Especially 'NEW MEDIA determingin or determined?'.
Anyway, I realized 'My body is also medium'. ARISTOTLE said than too.



# NOTE

1. The extension thesis

  • The technology is an 'extensions of man' (based in the nature of the human body)
  • Aristotle : the body is the soul's natural tool, The core of the idea is that instruments extend the functions of the labouring body
  • Marx
  • KAPP : nervous system, circulatory system, organ project
  • Bergson : if our organs are natural instruments, our instruments must then be artificial organs


2. The environment thesis

  • The new media not bridges between man and nature : they are nature
  • that above a certain threshold of quantitative change(the number of technologies a society uses) there arisea qualitative change in the structure and functioning of that society
  • that technology, at that point, becomes autonomous, determining its own future and that of the society it shapes


3. The anti-content thesis

  • the medium is the massage
  • Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication

Mapping marshall McLuhan

20071204
_hyowon kwon


We use media to deliver messages. But, Messages keep changing as it pass through the medium.
Dr.yoon said. Example, old paper money printing. They used 'etching' to make a paper money. Etching is constituted four steps. It is draw, draft, carver and print. It have reached thier steps. Finally, the image of the money is different from first image. It changed whether they want it or don't want it. Medium have an effect on massages.

# NOTE

 small group ------------------------> large(popular) group
       i) words
       ii) drawing, figures, pictures

1.6.2 Mapping Marshall McLuhan
  • A narrative of redemption
    : oral culture -> literate culutre
  • Remediation
    ex. story telling (cinderella = 콩쥐팥쥐)
  • Extending the sensorium
    : electric circcuitry

1.6.3 Williams and the social shaping of technology

  • Human agency versus technological determination
  • The plural possibilities and uses of a technology
  • Concepts of technology
  • The concept of a medium
  • The medium is the message
  • Medium as a reification of a social process
  • Medium as material