The many virtues of saint McLuhan

20071206
_sunghun lee

Wow, "Saint" McLuhan!

He is really an eminent scholar for this field of study. Today's lecture is various veiw point (or several people's opinion) of New media. Especially 'NEW MEDIA determingin or determined?'.

Anyway, I realized 'My body is also medium'. ARISTOTLE said than too.

# NOTE

1. The extension thesis

• The technology is an 'extensions of man' (based in the nature of the human body)
• Aristotle : the body is the soul's natural tool, The core of the idea is that instruments extend the functions of the labouring body
• Marx
• KAPP : nervous system, circulatory system, organ project
• Bergson : if our organs are natural instruments, our instruments must then be artificial organs

2. The environment thesis

• The new media not bridges between man and nature : they are nature
• that above a certain threshold of quantitative change(the number of technologies a society uses) there arisea qualitative change in the structure and functioning of that society
• that technology, at that point, becomes autonomous, determining its own future and that of the society it shapes

3. The anti-content thesis

• the medium is the massage
• Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication