Dispersal

20071011

_jooyub shin

Dispersal is '분산' in korean.
and Distribution is '분포'

What's different ?
Two words is totally different.
I think dispersal is how to let know in media. There live too many people in this world. We think 'What can deliver effectively?'. So, we use the broadcasting, networking and somting.



# NOTE

Consumption

• Mass media and New media : Differentiated audience is no longer a mass audience
• The multiplicity(various view, usage) of messages and source
• Difference between centralised and dispersed media distribution systems : Radio broad cast networks, Computer networks (Winamp, ICQ)

Production

• Developments of production technologies : The traditional boundaries and definitions between different media processes are breaking down
• Content can be reworked for dozen of different outlets
• Available in domestic software packages : Photographic production through manipulation and distrivution through compression (ex. photoshop, illustrator)

Consumption meets production

• Prosumer(Producer + consumer) marketing
• Neither the professional nor the amateur